Elevator Speeches & Business Cards

Marketing studies show that you have less than a minute (maybe as little as 30 seconds) to get and hold a stranger’s attention. “Elevator speeches” are an essential element of your recruiting repertoire. Work out a few that you can use in commonly encountered situations, and memorize them. When someone takes you up on your T-shirt invitation to “Ask me about the America First Action Committee”, make your 30 second pitch and give them a business card with your name, phone and the address for this website.

Only after they have your card in their hand should you try to extend the discussion. You may not get another 30 seconds. If your local committee is far enough along, invite them to your next meeting.

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